This Cookie Policy explains how Shellback Strategic ("we," "us," or "our") uses cookies and similar technologies on shellback-strategic.com. It should be read alongside our Privacy Policy.
What are cookies?
Cookies are small text files stored on your device when you visit a website. They serve various purposes including remembering your preferences, analyzing site usage, and enabling certain features. Some cookies are placed by us ("first-party cookies") and some by third-party services we use ("third-party cookies").
Cookies we use
We use a minimal set of cookies, organized into three categories:
Essential cookies
These cookies are necessary for the website to function and cannot be disabled. They do not collect personal information for marketing purposes.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| shellback_consent | Shellback Strategic | Stores your cookie consent preference so we don't show the banner on every visit | 12 months |
Analytics cookies
These cookies help us understand how visitors use our website — which pages are visited, how long people spend, and where they encounter issues. This data helps us improve the website. Analytics cookies are only loaded after you consent via our cookie banner.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors by assigning a randomly generated number | 2 years |
| _ga_[ID] | Google Analytics | Used by GA4 to maintain session state | 2 years |
Payment cookies
These cookies are set by Stripe during the checkout process when you purchase a product. They are loaded only when you click a purchase button and are redirected to Stripe's checkout page.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __stripe_mid | Stripe | Fraud prevention and payment processing | 1 year |
| __stripe_sid | Stripe | Fraud prevention during active checkout session | 30 minutes |
Third-party services
In addition to cookies, the following third-party services may process data when you visit our site:
- Google Fonts: We use Google Fonts to render typography. When a page loads, your browser makes a request to Google's servers to download font files, which transmits your IP address. No cookies are set by Google Fonts. Google Fonts privacy information.
- Vercel: Our hosting provider processes standard server logs including IP addresses and page requests. Vercel privacy policy.
Managing your cookie preferences
When you first visit our website, a cookie consent banner appears at the bottom of the page. You can choose to accept or decline non-essential cookies (analytics). Your preference is stored in the shellback_consent cookie so you don't see the banner again.
You can change your preference at any time by:
- Clearing your browser's cookies for shellback-strategic.com (the consent banner will reappear on your next visit)
- Using your browser's built-in cookie management settings
- Contacting us at hello@shellbackstrategic.com
Most web browsers allow you to control cookies through their settings. Note that disabling essential cookies may impact website functionality.
Do Not Track / Global Privacy Control
We honor Global Privacy Control (GPC) signals. When your browser sends a GPC signal, we treat it as an opt-out of non-essential cookies and do not load analytics tracking. We also respect Do Not Track browser settings.
Changes to this policy
We may update this Cookie Policy as our practices or applicable laws change. When we make material changes, we will update the "Last updated" date at the top of this page.
Contact
Questions about our use of cookies? Contact us at:
Shellback Strategic
Email: hello@shellbackstrategic.com